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Hubble Announces Aurora™

<p class="p1">Identify blind spots in your vulnerability management program and enable risk based remediation prioritization with Hubble.</p>


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<p>As your cloud footprint grows at speed &#8211; Hubble can provide you the insights you need to ensure that IT standards are being adhered to and that legacy, non-cloud IT is being decommissioned as lift-and-shift projects are executed upon.</p>


<p>Support your application teams more effectively by understanding where your ecosystem is deployed to and how it’s being leveraged. From installed COTS software to internally developed applications — Hubble has the insights you need.</p>


<p>You know what your top line IT spend is. But do you really know where it is going? Hubble’s asset intelligence can be used to understand where your technology assets sit, and who is using them.</p>


Hubble provides value to users with a wide range of backgrounds and skill sets.

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Hubble is well positioned in the market and recognized by organizations such as the WEF as a pioneer in the industry.

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Why Hubble?

<em><b>Washington DC, 10 May 2022</b> – Hubble, the Washington, DC based company that solves the challenge of technology asset visibility, was selected among hundreds of candidates as one of the World Economic Forum’s “Technology Pioneers”. Hubble was founded in 2020, backed by Accel, Paladin Capital and the CrowdStrike Falcon Fund. CrowdStrike, the market leader in endpoint protection (NASDAQ:CRWD) was a Technology Pioneer awardee in 2015.</em>

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<ul>
 	<li>The World Economic Forum announced its selection of the 100 most promising Technology Pioneers of 2022 - companies that are tackling issues from sustainability and climate change to healthcare and more</li>
 	<li>This year’s cohort includes representation from 30 economies on six continents with reach far beyond traditional tech hubs like Silicon Valley</li>
 	<li>Hubble Technology, which solves the challenge of enterprise technology asset visibility made it to the selection for its contributions in the fields of information technology and cyber security</li>
</ul>
The full list of Technology Pioneers <a href="https://www.weforum.org/communities/technology-pioneers" target="_blank" rel="noopener">can be viewed here.</a>

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The <a href="https://www.weforum.org/communities/technology-pioneers" target="_blank" rel="noopener">World Economic Forum’s Technology Pioneers</a> are early to growth-stage companies from around the world that are involved in the use of new technologies and innovation that are poised to have a significant impact on business and society.

With their selection as Technology Pioneer, CEO Tom Parker of Hubble will be invited to participate at World Economic Forum activities, events and discussions throughout the year. Over the next two years, Hubble will also contribute to Forum initiatives, such as the Center for Cyber Security (C4), which Tom was a founding member of during his tenure as a global leader at Accenture (NYSE:ACN) Security.
<p class="quote"><strong>“We’re excited to welcome Hubble to our 2022 cohort of Technology Pioneers,”</strong> says Saemoon Yoon, Community Lead, Technology Pioneers, World Economic Forum. <strong>“Hubble and its fellow pioneers are at the forefront of industries that are critical to solving some of our world’s most complex issues today. We look forward to their contribution to the World Economic Forum in its commitment to improving the state of the world.”</strong></p>
<p class="quote"><strong>“The Forum is known for providing a platform to enable a global dialogue in so many critical areas of our increasingly complex lives, and we are excited to pioneer new ideas with this esteemed group.”</strong>, said Hubble CEO, Tom Parker. <strong>“In our first two years we have witnessed the positive impact that our technology has had on businesses. This award highlights the global scale of the intractable problem we solve. Our proven solution enables global organizations to operate in a more secure and resilient manner, catalysing transformation and overall business growth. We look forward to contributing to the Forum dialogues on this challenge.”</strong></p>
For the first time, over one-third of selected Technology Pioneer firms are led by women, well above the <a href="https://www.svb.com/women-in-technology" target="_blank" rel="noopener">industry average.</a> The firms also come from regions all around the world, creating a truly global community. This year’s cohort includes start-ups from 30 countries, with Vietnam, Rwanda and Czech Republic represented for the first time.

The diversity of these companies extends to their innovations as well. This year’s Tech Pioneer firms are shaping the future by advancing technologies such as AI, IoT, robotics, blockchain, biotechnology and many more. The full list of Technology Pioneers can be found <a href="https://widgets.weforum.org/techpioneers-2022/index.html" target="_blank" rel="noopener">here.</a>

Technology Pioneers have been selected based on the community’s selection criteria, which includes innovation, impact and leadership as well as the company’s relevance with the World Economic Forum’s <a href="https://www.weforum.org/platforms/" target="_blank" rel="noopener">Platforms.</a>

<b>All info on this year’s Technology Pioneers can be found here:</b> <a href="http://wef.ch/techpioneers22" target="_blank" rel="noopener">http://wef.ch/techpioneers22</a> More information on past winners, information on the community and the application link can be found <a href="https://www.weforum.org/communities/technology-pioneers" target="_blank" rel="noopener">here.</a>

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<h3>About Hubble Technology</h3>
Hubble’s sector-defining solution to asset visibility and intelligence provides a flexible, customizable platform designed to equip its users with a trusted, accurate and thorough understanding of their asset universe.

Hubble’s platform allows organizations to see and understand their increasingly complex technology environments, enabling actionable insights that allow businesses to eliminate risk, reduce costs and catalyze digital transformation. To learn more, please visit us at <a href="https://www.hubble.net/">www.hubble.net</a> or follow us on Twitter <a href="https://twitter.com/gethubble">@gethubble</a>.

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<h3>About World Economic Forum</h3>
The World Economic Forum, committed to improving the state of the world, is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas. (<a href="https://www.weforum.org/" target="_blank" rel="noopener">www.weforum.org</a>).

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<h3>About the Technology Pioneers</h3>
The World Economic Forum believes that innovation is critical to the future well-being of society and to driving economic growth. Launched in 2000, the <a href="https://www.weforum.org/communities/technology-pioneers" target="_blank" rel="noopener">Technology Pioneer</a> community is composed of early to growth-stage companies from around the world that are involved in the design, development and deployment of new technologies and innovations, and are poised to have a significant impact on business and society.

The World Economic Forum provides the Technology Pioneers community with a platform to engage with the public- and private-sector leaders and to contribute new solutions to overcome the current crisis and build future resiliency.

Hubble Awarded as Technology Pioneer by World Economic Forum

<p class="description">RESTON, VA., Tuesday, May 3, 2022 – Hubble Technology, the pioneer in agentless technology asset visibility, announced today it has closed $9 million in seed financing led by Paladin Capital Group with participation from Accel, CrowdStrike’s Falcon Fund and a cadre of high profile cyber security executives.</p>
<p class="description"><strong>“Hubble is changing the way customers understand, secure and manage their technology assets through their sector-defining SaaS platform. We’re excited to have the opportunity to back Tom and the team at Hubble as they solve one of the oldest and most complex challenges in IT and security”</strong> said Tom Clute, Paladin Senior Vice President.</p>
<p class="description">Drawing on decades of experience as a C-Suite cyber security executive in global organizations including Accenture Security and AIG, Tom Parker founded Hubble to address a key gap left by current technology asset management solutions. <strong>“Ineffective asset visibility leaves organizations exposed to unmeasurable cyber and operational risks,”</strong> said Parker. <strong>“A key requirement for any effective digital transformation is the ability to understand your existing technology stack and security controls.”</strong></p>
<p class="description">Hubble sets itself apart from an increasingly fragmented cyber asset management market by providing a holistic approach, providing end-to-end visibility across the customer’s entire digital presence. <strong>“Our technology constructs a map of a customer's entire technology domain, from the software supply chain all the way through to an organization’s employees and their roles,”</strong> continued Parker. <strong>“Having a precise and constantly updated asset map is key to providing operators the information they need to make informed decisions - and for executives to plan effectively.”</strong></p>
<p class="description">Hubble is designed to empower a broad set of enterprise users through its unique dashboarding and data analytics capabilities. The platform provides users with actionable information needed to improve compliance, eliminate cyber risks, increase operational rigor in security and IT and enable informed planning with trusted and continually updated asset data.</p>
<p class="description">Building off Hubble’s double-digit growth in 2021, the funding will support increased growth of its engineering team in the Washington, D.C. area and with scaling the business, responding to increased demand from a global customer base.</p>

<h3>About Hubble Technology</h3>
<p class="description">Hubble’s sector-defining solution to asset visibility and intelligence provides a flexible, customizable platform designed to equip its users with a trusted, accurate and thorough understanding of their asset universe. Hubble’s platform allows organizations to see and understand their increasingly complex technology environments, enabling actionable insights that allow businesses to eliminate risk, reduce costs and catalyze digital transformation. To learn more, please visit us at <a href="https://www.hubble.net/">www.hubble.net</a> or follow us on Twitter <a href="https://twitter.com/gethubble">@gethubble</a>.</p>

<h3>About Paladin</h3>
<p class="description">Paladin Capital Group was founded in 2001 and has offices in Washington DC, New York, London, Luxembourg, and Silicon Valley. A multi-stage investor, Paladin focuses on companies with technologies, products, and services that meet the challenging global cyber security and digital infrastructure resilience needs of commercial and government customers. Follow the firm on Twitter <a href="https://twitter.com/Paladincap">@Paladincap</a> and visit <a href="https://www.paladincapgroup.com/">www.paladincapgroup.com</a>.</p>

<h3>About Accel</h3>
<p class="description">Accel is a global venture capital firm that is the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Atlassian, Bumble, CrowdStrike, DJI, Facebook, Fiverr, Flipkart, Freshworks, Qualtrics, Slack, Spotify, Squarespace, Tenable, and UiPath are among the companies Accel has backed over the past 35+ years. We help ambitious entrepreneurs build iconic global businesses. For more, visit <a href="https://www.accel.com/">www.accel.com</a>or <a href="https://www.twitter.com/accel">www.twitter.com/accel</a>.</p>

Hubble Technology Secures $9 Million in Seed Funding

<h2><strong>A Single Source of Truth?</strong></h2>
The internet of late has been buzzing with imagery from the Webb telescope. The images truly conjure a sense awe and act as a reminder of how much we still don’t know about the universe we live in.

We of course, take the images on face value, not pausing to contemplate the methods behind the image - an image that in reality, is not a conventional photograph at all, but a digital representation, rendered by a computer based on data compiled data from infrared and other sensors.

So, what does all of this have to do with cybersecurity?
<h4><strong>A Matter of Perspective</strong></h4>
The idea of truth seems an increasingly complex one in today’s world of conflicting reporting and outright disinformation. Truth when it comes to asset visibility is a fundamentally important one - and should underpin any effective security and technology programs. Without an accurate map of your domain of responsibility, you can not possibly effectively identify and address risks. Phil Venables, CISO Google Cloud put this incredibly eloquently in his 2021 blog post: <a href="https://www.philvenables.com/post/ciso-archeologist-historian-or-explorer">Archeologist, Historian or Explorer?</a>

The trouble is often perspective. For many, the idea of truth, has really evolved into a subset of the whole truth that best fits a narrative that the individual, or group is looking to tell. In the domains of IT, Risk Management and Security, what "good" looks like, or the information that conveys a satisfactory "truth" differs significantly depending who you ask.
<img class=" wp-image-1494" title="ciso-tweet" src="https://hubblecms.wpengine.com/wp-content/uploads/2022/08/ciso-tweet-300x157.png" alt="ciso-tweet" width="373" height="195" />
The above tweet, or messaging like is often used in the [cyber] industry to highlight the conflicting nature of individual sources of asset data. Pretty straightforward, but let’s go deeper and examine why have been going so long, using data that is so obviously flawed. Put yourself into the thought process of the respective owners of the source data and the technologies that generate it.

It goes a little something like this.
<blockquote>
<p style="padding-left: 40px;"><strong>“We understand where the data came from.” </strong></p>
<p style="padding-left: 40px;"><strong>“We own and understand the technology that collected the data.” </strong></p>
<p style="padding-left: 40px;"><strong>“We own data and don’t need to ask permission to use it.” </strong></p>
<p style="padding-left: 40px;"><strong>“The data looks ‘good enough’.”</strong></p>
</blockquote>
These statements are all very subjective and the groups mentioned in the tweet above are functional organizations, often with strong opinions and pride of ownership. If you’ve spent any time in large enterprise environments, you can empathize with how this all came to be.

New tech in this area has already seen billions of investments in the United States alone -- but has it moved the needle enough?

A single truth for cyber security or more commonly referred to as Cyber Asset Attack Surface Management (CAASM) has become the primary ringleader, with existing categories, to include ASM (Attack Surface Management) coming to play too, often repurposing existing and flawed data sets, with a new presentation layer.

Over the years – security teams have become understandably frustrated over IT’s inability to provide a straight answer as to what’s on the network, so the advent of CAASM has been a welcome addition to the market. This has shifted the point of ownership and security teams have become increasingly comfortable with CAASM, with common feedback including:
<blockquote>
<p style="padding-left: 40px;"><strong>“We understand where the data came from.” </strong></p>
<p style="padding-left: 40px;"><strong>“We own and understand the technology that collected the data.” </strong></p>
<p style="padding-left: 40px;"><strong>“We own data and don’t need to ask permission to use it.” </strong></p>
</blockquote>
Sound familiar?

We've shifted the point of ownership and given some fancy names to the tech, but many of the issues remain the same. You might be wondering, is this really a bad thing – or perhaps we’ve moved the needle enough and this is “good enough”.

For some use-cases, the answer might be yes – but therein lies the rub. If a technology is largely focused on internal attack surface, or cloud security posture management - the idea of “truth” has been decided for you. Ask yourself this, would you buy a camera that can only take pictures of peoples faces, but not at all of landscapes, or the night sky - when an affordable camera was available that can address all of your current and future needs?

So now we're presented with a challenge if you've gone down this path:
<ul>
 	<li>
<blockquote>We’re led into a false sense of security that we’ve solved the problem. This is particularly an issue where adjacent technologies such as vulnerability management platforms have created “asset dashboards”, which are simply creating new user experiences on top of existing flawed data.</blockquote>
</li>
 	<li>
<blockquote>The data itself is going to remain biased towards the use-cases the vendor is focused the most on.</blockquote>
</li>
 	<li>
<blockquote>Even if the data is there, the user interfaces, workflow automation etc., the product will lack flexibility needed to address future, evolving needs.</blockquote>
</li>
</ul>
<h4><strong>Fragmented Truths</strong></h4>
Our industry is notoriously fragmented. Highly technical founders, often with backgrounds in security ops, vulnerability management or regulatory compliance build software solutions that scratch the itch that is nearest and dearest to them. This background forms their version of truth and as admirable as it might be – often results in the creation of a point solution.

In the world of asset visibility, this has added to our Cyber alphabet soup: CAASM, ASM, EASM, CSPM and more! These solutions are absolutely not without merit – and have unquestionably provided a source of “a” truth, in the eyes of the stakeholder that purchased it. But cyber security is a business level issue, and it always has been. The enterprise need asset visibility solutions that both function out of the box, yet provide a flexible platform that allows the representation of data to fit their unique needs.
<h4><strong>The Path Forward</strong></h4>
Edwin Hubble, famously said: "The whole thing is so much bigger than I am, and I can't understand it, so I just trust myself to it; and forget about it." Hubble, was the first to admit that much was unknown about the universe, but dedicated his life to create methods for us to explore the universe more effectively.

At Hubble, we make no claim of fully understanding your entire technology universe - but we are passionate about providing you a flexible platform that gives you the foundation on which true, enterprise-wide business resiliency can be achieved.

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Hubble Awarded as Technology Pioneer by World Economic Forum

Hubble Technology Secures $9 Million in Seed Funding

A Single Source of Truth

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